Guide / Wear & care

How to make your fragrance last longer

Longevity is mostly habit, not magic. A few small changes to where you apply and how you store a fragrance make a real difference.

Apply where scent lives

Pulse points — wrists, neck, behind the ears — are warmer and help a fragrance develop.

Apply to moisturised skin after a shower; hydrated skin holds scent longer than dry skin.

Don't rub, and don't over-spray

Rubbing wrists together crushes the top notes and shortens the opening.

Start light. A fragrance should be discovered, not announced — and you can always reapply.

Store it like you mean it

Sunlight, heat and humidity are the enemies of a composition. Keep bottles closed, cool and out of direct sun.

The bathroom is usually the worst place to store perfume.

Which profiles persist?

Woody, amber, leather and musk bases linger longest; citrus and green openings are brightest but briefest.

If you want all-day presence, lean toward deeper bases or apply over an unscented moisturiser first.

Quick takeaways

  • Moisturised skin holds scent longer.
  • Store cool, dark and closed.
  • Deeper bases outlast bright citrus openings.

Start here

A guide is a starting point, not a verdict. The fastest way to a good match is your own nose — or a quick word with us.

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